Product scoping
The idea broken down into features, sorted into what the first version needs and what can wait.

// Startup & MVP
Most first-time founders try to build too much: the feature list grows, the budget runs out, and the product launches months late before anyone has checked whether customers want it. We keep it small on purpose, with a plan that fits your runway, a prototype to show users and investors, and a working MVP in about two weeks.
A feature plan that fits your runway
A prototype to show users and investors
An MVP in about two weeks
// What’s included
The idea broken down into features, sorted into what the first version needs and what can wait.
A realistic prototype to test with users and show investors before development starts.
A working first version with the core journey built end to end, deployed on a real URL.
Straight answers on stack, costs and hiring for founders without a technical co-founder.
Analytics and feedback tools in place, so you learn from your first users instead of guessing.
What to build after the MVP, ranked by what your first users actually do.
// How it runs
We work through the idea with you and agree the smallest version that proves it works.
The prototype tested with a handful of real users, then the MVP built on what they told us.
Your first users’ behaviour, not guesswork, decides what goes into the next phase.
01 / 09
// Questions
Yes. Most of the founders we work with are not. We explain choices in plain language, show progress on something you can click, and write every decision down, so you never have to take our word for it.
One core journey, done properly. That might be signing up, booking and paying, or uploading a file and getting a result. Everything else goes on the roadmap for after you have real users.
Often it does. A clickable prototype shows investors exactly what you are building, and it pairs well with the scoped plan and costs from the first week.
Fast, mobile-friendly websites built to be found on Google and turn visitors into enquiries.
Apps your customers keep on their home screen, from the first clickable prototype to store launch.
Tools built around how your business actually works, instead of bending your business to fit an off-the-shelf product.
A product you can sell on subscription: a lean first version, then a multi-user platform with accounts, plans and billing.